What you want to do instead is give away little bits of the store. In a way that feels natural, or at least not too crazily UN-natural. For example, let’s say you own a boat store. You decide you want to brand some items for sale—or perhaps as giveaways when your favorite customers (they’re all your favorites, right?) buy that $50,000 boat. Perhaps come up with a clever saying (or let us) to promote your brand on cool tee-shirts that all your customers will wear…really inexpensive advertising! (Imagine the per-impression cost of that tee-shirt as your customer or employee wears it every weekend.)
Additionally, you could sell branded coolers (or give them to your employees as gifts), coozies, or floating buoy key chains, or waterproof ID holders. Get where I’m going with this? All branded, all connected to your core business. And the possibilities are endless.